Ecommerce Advertising & Promotions refer to the strategies and tactics used by online retailers to attract traffic, increase conversions, and boost sales through various paid and organic marketing channels. Here's a breakdown of the key components:
Search Engine Advertising (SEA):
Google Ads (Search, Shopping, Display)
Bing Ads
Product Listing Ads (PLAs)
Social Media Advertising:
Facebook & Instagram Ads – Great for visual storytelling and retargeting.
TikTok Ads – Ideal for younger demographics and viral campaigns.
Pinterest Ads – Especially useful for lifestyle and design-oriented products.
Snapchat Ads – Engaging for Gen Z shoppers.
Marketplace Advertising:
Amazon Sponsored Products, Brands & Display
eBay & Walmart Ads
Affiliate Marketing:
Pay commission to affiliates for driving traffic/sales.
Influencer Marketing:
Partnering with niche influencers for product promotion.
Retargeting Ads:
Use platforms like AdRoll or Criteo to re-engage site visitors.
Discount Offers:
Percentage-based (e.g., 20% off)
Dollar-based (e.g., $10 off)
BOGO (Buy One Get One)
Free Shipping:
On minimum spend
Limited-time offers
Seasonal Sales:
Black Friday, Cyber Monday, Holiday Sales, etc.
Flash Sales:
Short-term, high-intensity discounts to create urgency.
Loyalty Programs:
Reward returning customers with points or perks.
Email Promotions:
Personalized deals
Abandoned cart follow-ups
Bundling:
Offer packages at a reduced price (e.g., skincare kits, clothing sets).
