Brand Registry is a critical step for protecting your brand on ecommerce platforms like Amazon, Walmart, or eBay. It ensures that you have control over your brand’s representation and helps prevent counterfeit listings. Here's a breakdown of how to get assistance and what the process involves:

🔹 Why Register Your Brand?

• ✅ Protect Intellectual Property (trademarked name/logo)

• ✅ Control Product Listings (title, images, descriptions)

• ✅ Remove Counterfeit or Unauthorized Sellers

• ✅ Access Advanced Tools (e.g., A+ Content, Brand Analytics on Amazon)

🔹 Major Platforms with Brand Registry Programs

1. Amazon Brand Registry

• Requirements:

  • Active trademark (wordmark or design mark) registered in eligible country

  • Brand name printed on products or packaging

• Benefits:

  • A+ Content (Enhanced Brand Content)

  • Sponsored Brand Ads

  • Brand Analytics Dashboard

  • Project Zero / Transparency (anti-counterfeit programs)

📌 Amazon Brand Registry Sign-up

2. Walmart Brand Portal

• Similar to Amazon but more restrictive

• Helps in enforcing IP and controlling unauthorized listings
  📌 Walmart Brand Portal

3. eBay VeRO Program (Verified Rights Owner)

• Protects your copyrights and trademarks

• Allows you to report infringing listings
  📌 eBay VeRO Program

🔹 Step-by-Step: How to Register Your Brand

1. Register Your Trademark

   • Through your country's IP office (e.g., USPTO in the U.S.)

   • Needs to be a wordmark or logo, not just a domain name

2. Create a Seller Account

   • On Amazon, Walmart, etc.

3. Apply for Brand Registry

   • Provide:

     • Trademark number and type

     • Product images and brand logo

     • Website or social media links that verify brand ownership

4. Verification

   • Amazon, for instance, will send a verification code to the trademark owner (lawyer or agent)

   • You'll submit the code to confirm brand ownership

🔹 Need Assistance?

You can get help from:

• IP Attorneys – For trademark registration

• Ecommerce Consultants – To handle the full Brand Registry process

• Agencies / Virtual Assistants – For account setup, documentation, and follow-up

Would you like a checklist or contact suggestions for registering your brand on a specific platform like Amazon?